DODGE CHARGER EV SPEC
Director • AI Commercial Spec
Dodge Charger Daytona EV spec reimagines the electric muscle car as a transformative force rather than just a product reveal. The challenge was to go beyond traditional automotive advertising and build an emotionally resonant narrative where the car becomes a character. Using Midjourney, Photoshop, and Kling, I designed a cinematic desert sequence that evolves from barren stillness to renewal, blending lens-driven realism with AI worldbuilding. The result is a bold proof-of-concept film that frames Dodge’s EV future as powerful, visceral, and alive.