LeBron + Nike Spec • Interaction Design

LeBron + Nike Spec Ad Developed a concept-driven interactive campaign celebrating the 21st anniversary of the LeBron James x Nike partnership. The idea was to create a campaign that extends beyond traditional ads—something that lives across digital, social, and physical spaces while driving deeper engagement with the product. The concept draws inspiration from LeBron’s daughter Zhuri, using the metaphor of an oyster protecting a pearl to shape both the visual language and storytelling. This became the foundation for a campaign that highlights performance, protection, and legacy within the LeBron 21 shoe. The work explores how interactive ad formats can be used to increase brand awareness, drive traffic, and create a more immersive connection between the audience and the product across multiple platforms.