LEBRON + NIKE SPEC

Nike + LeBron Spec campaign concept celebrates the 21-year partnership through storytelling, symbolism, and multi-platform design. The challenge was to build brand awareness while honoring legacy in a way that feels contemporary and globally scalable. Using Midjourney, Photoshop, and Kling, Illustrator, After Effects, and inspired by the oyster-shell metaphor behind the shoe’s design, I developed a cross-channel interactive concept spanning digital placements, experiential activations, and web engagement. The result is a strategic brand campaign that balances narrative, performance, and immersive design thinking.