NIKE SPEC

Director • AI Nike Commercial Spec

  • Anything Is Possible, Nike Spec explores resilience and strength through a cinematic, apocalyptic cross-training narrative. The challenge was to capture Nike’s emotional storytelling legacy while pushing into a more stylized, futuristic direction. Drawing from sci-fi influences and performance-driven imagery, I developed concept art in Midjourney, Photoshop, After Effects, before refining motion sequences in Kling and Sora, focusing on atmosphere, movement, and character presence. The result is a high-impact proof-of-concept that blends grit, empowerment, and cinematic scale under the theme “Anything Is Possible.”

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